About Brand Namibia
Brand Namibia is the national nation-branding initiative of the Republic of Namibia, established to shape, manage and promote the country’s global image and reputation. The initiative is led collaboratively by the Ministry of Information and Communication Technology (MICT), the Ministry of Environment, Forestry and Tourism (MEFT), and the Namibia Investment Promotion and Development Board (NIPDB), each playing a complementary role in positioning Namibia internationally.
Through a coordinated approach, Brand Namibia promotes the country as a compelling destination for investment, tourism, exports, and international engagement. The initiative works to align national messaging across government, the private sector, and other stakeholders to ensure that Namibia is presented to the world in a consistent, authentic and inspiring way.
About this toolkit
The purpose of this toolkit is to promote a cohesive and consistent approach when marketing Namibia internationally.
The information contained herein has been compiled for use by all stakeholders involved in promoting Namibia. It is designed with the primary aim of ensuring consistency in the information shared or conversations about Namibia.
Consistency in voice and information about Namibia will help us enhance public trust and confidence in our country, while strengthening our positioning and identity on a global level.
